Who we are
Paba Cosmetics is a cruelty free brand whose focus is providing products for women of colour that truly match their skin tones. After not being able to find her correct shade in foundation, Felicia Sarpong decided to do her own research to figure out the problem. And in 2001, Paba Cosmetics was born. Originally, Sarpong wholesaled the products to urban beauty supply stores in the Greater Toronto Area, Montreal and Ottawa. She took the business to a new level when the first Paba Cosmetics store was opened in Accra, Ghana in 2010. And since then has opened two other locations in Ghana (Accra and Kumasi). Currently run by Sarpong and her two daughters, the first Canadian location was opened in February of 2016 in Etobicoke, Ontario. Paba Cosmetics formulates their products to match the undertones of women of colour to ensure that they are getting a foundation that matches their tone. Paba’s slogan is “For all the beautiful shades of you” letting every women know that as a brand we want to all our clients to feel comfortable in their skin and allow our cosmetics to help enhance the natural beauty they already have. Paba takes pride in having one on one makeup consultations at their locations to make sure every client leaves with the Paba products that they can confidently wear.